‘The REAL Entrepreneur’ is for every business owner who wants to do more but feels that their business is taking over their life. It will help you build a business that works for you and enable you to become truly entrepreneurial in your outlook and approach. Packed full of practical tools and techniques, you will learn how to avoid distraction, overwhelm and fire-fighting, and build a great team around you so that your business can thrive.

‘The REAL Entrepreneur’ looks in detail at the REAL Model® enabling entrepreneurs at all stages of their journey to learn what it means to be a resilient, energised, accountable leader and how to build a business that works for them.

It’s essential reading for founders of all businesses, whether they are struggling with burnout or overwhelm, looking to take the next step in their business or wondering what’s next for them.

If you want more consistency, structure and certainty in your business but don’t know how to go about changing things, read this book.

There are three ways you can buy Lisa’s book:


Author and business coach Lisa Zevi with The REAL Entrepreneur book.
Real Entrepreneur paperback by operational business coach Lisa Zevi
Audible version of The Real Entrepreneur audible book by operational business coach Lisa Zevi.
Real Entrepreneur kindle edition by operational business coach Lisa Zevi


Love the chunky feel of real paper, dog-earing page corners or perhaps you want to read in the bath and write notes in the margins? Order the paperback direct from Lisa for just the cost of shipping and get your bathtime snacks ready!


Pushed for time, want inspiration while running or on long journeys? Hear the book in Lisa’s own voice on Audible. It’s 4.5 hours of inspiration and education for entrepreneurs or budding business owners who want to get off on the right foot.


Pick up the Kindle version of The REAL Entrepreneur to add to your library, ready at a moment’s notice for a snatched five minutes or solid few chapters. Highlight your favourite ‘aha’ moments for easy reference when working on your business.


Reading this book is like having Lisa by your side, helping you grow your business and improving it along the way.

Andy Pieroux

Founder & Managing Director, Walpole Partnership

Her REAL model creates order from chaos.

Isobel Colson

Founder, Get Going Coaching

It gives us practical ideas on getting back in touch with why we began our businesses. REAL enables us to focus on one area at a time to help us reduce overwhelm.

Ann Skidmore

Managing Director, Ann Skidmore Associates

This book will help any business owner to recognise the signs that will allow them to build their business more effectively, whilst enjoying more of the journey.

Nick Carlile

Co-Founder, Shepherd Cox

This is a book about getting things done and applying real world learnings and tools to common problems facing businesses in a growth stage.

Julian Cork

COO, Landbay

This book will help entrepreneurs get real and focus on what really matters, offering a balanced blend of theory, insightful tools, case studies and exercises.

Francesca Polo

COO and Co-Founder, Vastari