Lisa Zevi’s book is a wonderfully sensitive and valuable guide to those thinking of transitioning from the corporate track to a more entrepreneurial path. But it is more than that. It also helps those who have already taken that journey to identify where improvements can be made to their fledgling, or already successful, new business. Highly recommended.

As an artist for over forty years, I’ve always struggled to understand, develop or even access the essential and fundamental skills necessary to run and build a business. Fortunately, these are Lisa’s superpowers. With her values and clarity of vision around how to simplify, grow and enjoy your business, her second book is a must-read for anyone exploring their career choices at this pivotal time in history. Consider this book a parachute for the dive of your life and be safe in the knowledge that if you do jump, her first book will be there for you when you land!

Setting up in business on your own is a daunting prospect, not least of which is the fear associated with all the unknowns, and the doubts that emerge about whether or not it is the right choice for you. Without the benefit of hindsight, the best any of us can do when confronting such momentous decisions is to reduce the uncertainty through rigorous research in relation to the questions we have, in order that we may forge a sense of reassurance that we have a better handle on what taking the entrepreneur’s path actually entails. This book helps reduce that anxiety.